In my experience, the longer sales cycle requires more attention. The metrics will be unique to your business, but you can't go wrong with these: Marketing & Sales Metrics Look at metrics that will help you scale and project growth, and then accelerate opportunity to close velocity #s and conve...
I very rarely recommend display ads for user acquisition (and I'd be hesitant to call this a growth hack!), but because your product is very visual in nature and you're targeting users of one specific site, it might be worth testing an ad campaign through the Google Display Network, using managed...
It sounds like you need design with backend programming to accomplish this. If you are interested contact me directly to go over your tech. needs for this... Maybe Visit CodyL.com They are a team I am aware of that implement code with easy to use backend for clients own updates and build tools fo...
Good question. 6% churn per month on $5M is $300,000. Seems like a lot of money to me without even knowing your cost of customer acquisition. It's like trying to fill a leaking bucket. A little uptick in churn rate will have a HUGE NEGATIVE impact on your valuation: you reduce your LTV and ARPA w...
Use Mattermark.com to find them. They have a 14 days free trial. The tool will let you filter by founding and type of company, so it will probably give you what you need.
I've found that the most important thing to do is get a relationship with a business banker. We use Wells Fargo, and maybe I just got lucky, but I managed to find a business banker who I connected with really well and he was able to coach me through everything. Also their phone support has been v...
Products like ZenDesk have a whole system built around help centers and tickets. Discourse and Disqus offer forum-like discussions. WordPress has several forum plugins. And that's just what I can think of off the top of my head. My assumption would be that a deeper search on Google will come ...
Many of the target groups you listed have their own proprietary contract processes/apps in place. Low hanging fruit may be independent consultants, freelancers, and small business owners. They deal with contracts all the time. If you are going to continue targetting real estate, financial, and ...
It's extremely hard to sell something you're not passionate about. Have you looked into other options, such as selling the company or hiring a sales team? With only a few clients it probably wouldn't be a huge sale, but someone who has connections in the education space could further monetize i...
Luckily, municipalities, community groups, and chambers of commerce are all very visible, easily located targets. The businesses who also want to sponsor a deployment are harder to target, so I'll set them aside for this discussion. Chambers of Commerce can be approached individually, but there...