From everything I've seen, 20-35% is definitely the sweet spot. It certainly depends on the price point and some people start lower but build in incentive criteria to bump the percentage up after a certain milestones have been met.
Great question, I've dealt with this exact same issue. I've found the best way to look at this problem is by analyzing the problem you are solving for this "lighthouse." Is this something they would build anyway? If so, how much would it cost? Anything less than that is probably a win for them. I...
My recommendation would be to outsource for as long as possible and focus your time and energy elsewhere. Build the simplest, least expensive solution possible and test whether there is sufficient marketplace demand for the concept before investing one dime more than necessary. Cheers, Frank
Great question. You should definitely not drop the idea if you think that it is worth pursuing. Just like you need the tech-founder, he needs a business founder with a dream, and the passion to make it succeed. I suggest that following: 1. Do market validation/ POC to see if the idea has potent...
Probably not. Most carousels these days are javascript-driven. Therefore the source code for those products exists on the page (and is therefore easily viewed by Google et al). The javascript moves items around the *screen* but it does not modify the *source.* And it's the source code that matte...
The short answer is "it depends, but more than likely yes." Investing in a managed an scalable SEO strategy can be the kind of marketing effort that pays dividends slowly (but surely) over time. If the validity and value of the organic traffic you are generating is high, and these customers are...
Personally I'd: - Crawl the existing site - save to Excel - Run a search in Google for: site:domain.com Then export the list (use Chrome SEO quake extension) and add to Excel Put both lists into 1 Excel file & de-duplicate. Next, get the sitemap of your new site, so you have all the URLs. T...
I hate to say this.. But both! When getting the ball rolling on a start-up, you want to attack all possible marketing outlets. Now, if budget is the bottleneck then I would consider running some analysis on your target audience and see if your users for your service will most likely be using Goog...
Do you have a clearly defined target audience? If so, great! If not, that would be the first place to start. Second, where does your target audience hang out, online and off line? Be specific and create some lead generation strategies to reach them with a call to action. Hope that helps.
Obviously, no 2 situations are alike; and multiple factors affect any outcome. Practically, the number of answers is infinite. But one factor I've looked at intensively, full time for years is the role played by the brand name and/or the site's domain(s). Think of doing business -- online or o...