If you are going cold market the best way I have found is looking for a niche where there are good solid companies on page two - five that have poor onsite SEO and/or site design. Connect with them.
Successful SEO depends on two things: The amount of time the SEO has to invest (which often correlates to your budget) and the skills of the SEO doing the work. Without those two things, it's difficult to answer question number one. SEO, and digital marketing, in general, require a lot of skill...
1) CloudFlare is flakey. If you're attempting to manage SEO, avoid using CloudFlare or any tech which lives between your Website + your visitors. 2) Squarespace allows very little SEO control. Switch to WordPress, if you're running a business you'll be working on for years.
The best answers to this question are Content and Social Sharing. Having the right content with the right length, talking about the right things, to the right people all while being great! Social Sharing consists of creating great unique shareable content that is done in the context of the plat...
Can you alter the post to bring in better traffic? Can you add a form to better qualify traffic and maybe capture email addresses? Could you add ads to that one post and get some revenue? If there are a ton of links to that post it could impact your overall rankings - not by much, but it i...
I personally prefer the second two. That being said, given ghat 25% of your leads come through your website you may want to test each variation to make sure your users respond well to the new design. You should also check how much traffic you're receiving from search engines and prepare for a dro...
When there's low search volume for your particular niche, it does make sense to see if you can attract traffic from peripheral niches and interests (which it sounds like you've been doing). Sounds to me like your goal, from an SEO perspective, should be focused on long-tail traffic acquisition, ...
It depends if you're solving for quantity or quality. If your goal is to get the highest volume of traffic possible, then it sounds like search isn't going to be your primary channel, and targeting broader audiences on social media might be a better option. However, if your goal is to get qualif...
I agree with some of the recommendations above; 1) Focus on making sure your XML sitemap is accurate, and make sure your weightings (server priority weights) are set correctly from parent to child (category > sub-category > product detail). 2) Submit through Google webmaster tools 3) Submit par...
It's a difficult one to answer because Hubspot is a continuously evolving platform. What isn't working so well today will be great tomorrow. The speed at which they are developing is mind blowing. I've been watching this now for 1.5 years and it's pretty amazing. They're doing some pretty cool s...