The first question you need to answer is who is your audience? Who are you trying to reach with your advertising? If for example, you were promoting a local restaurant, Facebook may be a good choice. If you are trying to reach business owners, LinkedIn may be a good choice (its more expensive tho...
What are you currently using to track conversions? Google Analytics? There are a number of ways to accomplish what you are speaking about and it will depend on how robust of a solution you desire and also what your sales cycle looks like. One simple solution is to use the Google Analytics "Mult...
You can try setting up a ACE (adwords campaign experiment) where you take your 'tried and true' exact/phrase match terms and then triple the bid. See what happens to your ROI. https://support.google.com/adwords/editor/answer/1399246?hl=en Honestly though, if the campaigns were running well and...
I would suggest that web design services is going to have a very low conversion on Yelp. One of the best ways to advertise design is through Dribble, Behance and sites like it. Generally speaking, unless you've got a compelling offer that you attach to your campaign (e.g. free consultation), yo...
Source: I founded a major display ad tech business. (What about Google's prediction of $100B by 2017?) I believe there are a few key things that need to change: Publishers need to wake up and stop forcing buyers to use old school hand-to-hand combat direct sales methods (where 70% of the curre...