Exciting. Good luck. Information that would help (most are known but work): 1. Testimonials - super important. If you can get past clients to agree to give a short video testimonial - even better. 2. Logo/names of happy clients. 3. Easy to understand description of your services. 4. quick and...
For most sites both can have equal importance. SEO tends to be slower. PPC tends to be fast. Most of my clients balance both. So the "wisdom" of using PPC, is creating instant conversions.
1. Select Advertising Platform. 2. Define your Goals. 3. Research your Target Audience. 4. Do ALOT of Research. 5. Have a Pros & Cons Lists. 6. Get a group of people you can trust/rely on to comment their TRUTHFUL thoughts about your Advertisement. 7. Have a unique, fantastic, never been seen rel...
I don't think you can find a single perfect example because that will be based on that particular company in that particular industry. But what you can do is look for a series of landing page best practices. My book, The Best Damn Web Marketing Checklist, Period! includes many of those best pract...
Assuming this is a search campaign, you should be able to see if any new competitors are regularly showing for your keywords. I would also investigate if CPCs have changed (or just conversion rate), how your impression share has changed, and how your average position has changed. If their campa...
Well done for reaching this stage - not an easy task. A few marketing options: 1. Give an incentive to your existing customers to promote your services. For example, you can offer them a once off discount or 1 month premium package for each customer they bring (it all depends on your services). ...
The easiest thing to ask identify an expert is what campaigns have they ran and what are some specific successes they've found....if they can answer this with exact keyword mentions...then they know their stuff.
Technically you can bid on competitors. Take for example Autotrader who bids for keywords such as Honda, Ford, etc. But the best advice is actually here http://searchengineland.com/the-complete-guide-to-bidding-on-competitor-brand-names-trademarked-terms-118576
#1 Go to LinkedIn. Find a bunch of group owners / managers for LinkedIn groups that are large and relevant. Talk to them. #2 Next identify important bloggers. Websites with high Alexa rankings, perhaps, and which cover entrepreneurship. Ask them about dropping a mention with a link. Also as...
Some of those same influencers who turned you down might have written about your service if you hadn't offered to pay them. You should have instead sent them a bag of dicks. If they're a celebrity, you can get their agent's address from http://contactanycelebrity.com/ (it sounds fake, but it's a...