I think what Frank says is absolutely spot-on with one exception. In healthcare, you might not have as much choice as you think. Ultimately, if you are dependent on adoption of your solution by multiple stakeholders, you should engage early and equally with all stakeholders so as to understand...
Hi: It can be tough to focus on a market niche at first, especially when you believe in your solution. Yet your best results will come from focus--and you can expand later. Key considerations for you as you make your choice: * Where have you gotten the most customer validation for your platform? ...
I produced a show for three seasons with a couple techie friends. Getting paid sponsorship usually requires numbers: demographics, viewership. The person making the sponsorship decision wants to know that the viewership is in sufficient quantity and the right age range, socio-economic status, et...
To build on what Sarah said - you can also look within channel if you have access to someone with the technical chops. Some ad groups or campaigns could be driving "worst" leads and others could be driving "best" ones. To cut off the channel is throwing the baby out with the bathwater. UTM tag...
Interesting question - curious as to why you want to start this business if you have no IT background? Ultimately it depends if you're bootstrapping to start with or have a lot of capital to invest - broadly, unless you have a technical cofounder I'd say you have a fairly daunting task ahead of y...
Personalizing digital marketing campaigns is an essential strategy for connecting with individual customers and segments of your target audience. Here are some ways to personalize your campaigns: Collect data on your audience: Use data from website analytics, social media engagement, and cus...
Thank you for asking your question here on Clarity. The healthy discussion will also benefit many members of the community. The first company that I built and successfully sold, a BBS turned ISP (aka "Internet Service Provider", more here: http://www.linkedin.com/in/exitcoach), was indeed a "rad...