Hi! Happy to answer this question. Initially, I'd ask "what are you tracking at present?" And "what are your goals?" Software wise, I love to use a few tools for Twitter. Hootsuite to schedule relevant content (and not all tweets should be scheduled--happy to touch on this more), Tweetreach to ...
My biggest challenge on LinkedIn is consistently creating engaging content that stands out in a saturated feed. With so many professionals sharing valuable insights, it's tough to cut through the noise and capture people's attention. Additionally, measuring the ROI of LinkedIn marketing can be ch...
As a FIFA Intermediary myself, B/R is all over social media. Instagram, Twitter, Snap, you can log in with your Facebook account. So it's fair to argue to have an expansive platform. They like platforms in the same ilk like S/B Nation, have grown from the fringes of sports reporting through using...
I own a digital marketing agency and have helped many businesses create and execute social media plans. I would not hire someone right off the bat for your type of business. It's much more efficient nowadays to hire an agency or freelancer to set it up for you with software. The software will ...
If you're looking for agencies who have it down I'd recommend Ogilvy Social W+K Social and RGA. But it really depends on how you want to position your agency, you'll see they all take pretty different approaches. https://twitter.com/SocialOgilvy https://twitter.com/WiedenKennedy https://twitter...
It would certainly be viable, particularly if you create events that appeal to particular groups of people. Be sure to appeal to both sides of each group: providers (businesses) and customers. For example, get a local restaurant to sponsor and provide samples of their food and do a presentation...
Try getting someone famous (in relevance to your target/desired audience) to post that they are on your platform (be sure to make sure that the platform works and gives value before approaching them - otherwise nothing you do will work). p.s.: before launching, did you actually check that there w...
Hi there, I have been a social strategist and media director for 5+ years. Behind the scenes, a lot of the strongest white hat SEO tricks/tactics are going to apply. It simply requires time and some research. There are keywords for search/ads and there are video keywords, as well. That's why when...
My agency, along with fellow agencies are using Periscope as a part of an integrated marketing approach. There are many creative uses of Periscope that will drive traffic + conversions, it is all about finding the right solution that will provide the most value for you leads. Some of the ways P...
I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional. I feel like many...