Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups. Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories. Pre-product mark...
I recommend using a cold emailing marketing solution like mailshake, woodpecker, etc.
I gathered some of the information from the Internet in this answer for you. References in the end. First you need to get exact answers to following question which require some thorough research: 1. Why does your audience need your services? 2. What propels your audience to seek your services? ...
What sort of SMBs are you looking for? There are over 5.68m SMBs in the US and you would be hard pressed to find a public list of each one. However, if you know a location and/or an industry, you can start with a place like hoovers.com or yellowpages.com. Hope this helps! Let me know if you ha...
As someone who has built TAM models for various industries - I can attest this isn;t always easy. Many analyst firms (former analyst here) typically do some surveys and research among public company revenue reports for the year and then do some pixie dust extrapolating. The hard thing about a ma...
Hi, My name is Erik Hanley and I'm a Call Center Expert and Senior Analyst Programmer with more that 15 years of experience. If you need help to set up a call center/PBX phone app, you need to evaluate your needs and budget and then look for the telecom providers. Using VOIP providers Vs traditi...
The highest-impact growth marketing tactics for a B2B SaaS startup with zero customers is often direct outreach. When you're at a point where you don't have customer validation, it's incredibly hard to get useful data from very small amounts of traffic. So in a zero customer state, your highes...
See my earlier posting on 3 tiered memberships and backend purchases of goods and services. If you don't think about your backend you can work your backend off with little or no profit to show. Michael T. Irvin NoHogWashMarketing.com michaelirvin.net
I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.
Hi: It can be tough to focus on a market niche at first, especially when you believe in your solution. Yet your best results will come from focus--and you can expand later. Key considerations for you as you make your choice: * Where have you gotten the most customer validation for your platform? ...