I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.
Kudos to you for seeing the value in great copy. I love that you mentioned 37signals, which is an organization that's made copywriting part of almost everyone's jobs (or so they've shared on their blog). MailChimp and Zendesk are two others that people often point to re: great copy that builds a ...
Hi: It can be tough to focus on a market niche at first, especially when you believe in your solution. Yet your best results will come from focus--and you can expand later. Key considerations for you as you make your choice: * Where have you gotten the most customer validation for your platform? ...
I've been working with funded startups for a couple years as a content marketing consultant and my business has grown significantly year over year. Relationships are the king of generating new business in this space. It's important to become a key part of the startup community in your area and ...
Go to thisweekinstartups.com and scroll down to find the Startup Basics button. Felix Dennis was crystal clear in his book How To Get Rich that giving up equity was crazy. I agree with him. If, and only if, a co-founder can strongly impact the growth and effectiveness of the business...then I m...
I recently went trough this with https://www.3dagogo.com and previously with http://www.artgonia.com Find a channel that already carries one side and, find out if you can 'borrow' their content or access to people. For example you can scrape yellow pages listings for car dealerships ( filling u...
Your Main Problem: Lack of credibility in the US market. Nobody knows you. They doubt you'll stick around. They're afraid they'll send you money and you'll disappear. This is *after* they manage to notice you exist! So you have a double challenge: first to reach your target market, then to ass...
It depends on the product or service that you're offering. The best way to prove a concept is to take orders. Trycelery.com is a great tool for taking pre-orders online without charging customers until the product is ready. Otherwise, go where your customers are, talk to them, and identify the ...
Hi, what a great question. Ever since my best-selling book, Invest Local, came out in 2014, I've been getting lots of Clarity calls about raising capital for small business. You haven't specified if you are looking for debt or equity financing. Let's discuss both. Equity: The investors you've ...
Normally, investors want startups to either exit or go public. They're not exactly interested in making some small return before. They want to make at least 10x the amount they invested, that's why it's worth it for them, even with the risk of losing the capital (and that's what happens to a co...