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Results for: Strategic Marketing

I'll give you some generalized advice from what you've provided but first I need to explain some of the reasons why this is tough for anyone to answer... First, without knowing how many customers you already have it's tough to strategize a 100% increase. If you have 1 customer, it's different th...

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Here's three tips: 1. Increase the value you provide more than the price. If you want to lift prices by 10%, give 20% more value. 2. Rename you products. This will remove the association with the legacy pricing. 3. Craft an awesome pricing communications strategy. I've had clients that have done ...

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When it comes to unique strategies, you should think way outside the box and not be afraid of "risk." Working with other local small businesses can help with cross-promotion, but sometimes that's not enough. Here are some examples I just thought of off the top of my head: 1) Get in touch with ...

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If I am one of your viewers, I'd like to find the exact same I am searching for and u provide. I highly recommend to mention every related vocab to your description, so you always on search list. Regarding titles, keep it simple and up to the content. If you provide education content, mention the...

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If you're looking for agencies who have it down I'd recommend Ogilvy Social W+K Social and RGA. But it really depends on how you want to position your agency, you'll see they all take pretty different approaches. https://twitter.com/SocialOgilvy https://twitter.com/WiedenKennedy https://twitter...

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Perhaps, rather than focusing on acquiring new customers in new areas, you ought to evaluate first what additional services your existing clientele pays (or might pay) others to perform. If they come to you for writing but then go searching for something else, then perhaps you could efficiently ...

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I have created my share of pricing for outsourced activity. Knowing what my competition is charging both on the high end and low end helped me understand the landscape but I created my pricing based on my own value proposition for each specific partner. First I needed to understand where they w...

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I think sponsorships are your best bet. The only problem is that with 80 ppl per month, you still have a pretty limited audience that might draw sponsorships. I would not recommend charging for regular events as that will likely depress attendance. Offering separate speaking/seminar opportunitie...

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I have a book on Amazon that may help guide you, "Time To Talk". There is a chapter in it that talks about the different businesses that you can do online with little to no overhead cost. Almost everything (no matter what it has been in the past) is transitioning to online so really the sky is ...

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