Hello, I've worked with many CMOs, Marketing Managers, Sales Directors, etc. selling enterprise software with or to these personas. The main topics that these folks will be interested in will be lead generation, revenue generation, team enablement, thought leadership, among others. For whichev...
1. Platforms like Clarity. 2. A good - quality - presence on LinkedIn. 3. A website with quality content and incoming links. 4. Networking in general. 5. Paid advertising. I've successfully helped over 350 entrepreneurs, startups and businesses, and I would be happy to help you. After sched...
with a product like this, I believe you need to be in a location and position to show the product to consumers. Have you exhibited at The outdoor show, or Boat Show. This would be ideal for yacht clubs that move boats on trails at start and end of season? Setting a booth or display at local yach...
The highest-impact growth marketing tactics for a B2B SaaS startup with zero customers is often direct outreach. When you're at a point where you don't have customer validation, it's incredibly hard to get useful data from very small amounts of traffic. So in a zero customer state, your highes...
I know that on Facebook and Twitter you can schedule ads and posts so that question should be answered. I know in Facebook you can target users by whether they're using a mobile or desktop device and also by which operating system they're using i.g. iOS or Android You can also target by intere...
For 50+, Facebook is a great platform, as you mentioned. Another one that still does well with 50+ is print, either in your daily newspaper, or magazines. It would depend on the behavioral targeting you're looking for, but print readers are typically 50+ and more affluent.
Tying your compensation to your performance can not only increase your revenue stream, but also your chances of closing new deals. Instead of replacing your pricing model, you can keep your current monthly rate, but add one or more of the pricing models discussed below. This should not endanger ...
It also greatly depends on "why" do you want the publicity. There are tools to become visible for investors, there are networks to attract board members etc At last but not least - there are networks and tools to get partners and buyers/licensees. Happy to discuss.
I think you have to go with your gut on this one. We've worked with clients to coordinate the use of telemarketing services through UpWork and have had a good experience. But we stuck with native-English speaking freelancers. Most on them were from the US. When they call, ask them to not only ex...
An open beta or an initial limited access for 100 users, or something like that? If it's a good game, it'll grow organically from there. Encourage people to share their experiences via Facebook and Twitter.