I own a digital marketing agency and I LOVE helping people with technology solutions! There are soooo many different inexpensive/free tools and technology solutions out there that can really benefit your business! Some of the ones we use are Facebook's Power Editor, https://www.leadpages.net/, an...
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
Hey! The first thing that you should consider when trying to rebrand is identify your market's most common objections. Why are consumers hesitant to purchase second hand clothing? Once you've identified these problem factors, you can start developing a strong marketing strategy. For example,...
According to Sensor Tower volumes Snapchat has no signs of desperation. Rebranding usually has nothing to do with desperation or failing products, more likely with a different market positioning. Snapchat could be sold tomorrow for around 15 billions with just 330 employees. To me this looks p...
You need to do two things to get calls. First, optimize your profile so it is clean and professional. Make sure you have a picture of yourself and images to go with each expertise offering. Complete all parts of your profile so potential callers aren't turned away by an incomplete, haphazard a...
Hi, this is an issue faced by many entrepreneurs. I've sold two businesses and have been a business broker where I helped to sell over 35 others and I've learned from my own experiences and from observing others. Here's what you need to ask yourself: 1. Is there another project I wish to take o...
There are a number of blog writing / content creation & management resources: Zery's, ion, Ceros, Kapost, for example. However, your best bet is to handle this process in-house on behalf of your clients. Use LinkedIn to connect with freelance writers. Your best results will come when you can par...
Use Wordpress if you're familiar with Office tools like Word. Watch some videos on Youtube to learn about it. Advantage: you own the domain. If you're not, there are plenty of drag-and-drop builders available out there. Disadvantage: you don't own the domain; it's a subdomain of the host eg. y...
Having worked in this area, both as a client and as a consultant, customer understanding is a key to differentiating yourself from your competition. First a personal belief: surveys are the worst tool to uncover any insights. They are best used to quantify how many do X. There are a couple of wa...