The previous answers given here are great, but I've copied a trick from legendary investor Monish Pabrai that I've used in previous startups that seems to work wonders -- especially if your company does direct B2B sales. Many Founders/ CEOs are hung up on having the Founder/ CEO/ President titl...
Quite a broad question. Agencies and publicists that are experienced have learnt many things over the years, which will all play part of best practice. As a staring point, would suggest you think about the following: - Ensure your pitch is concise and to the point. Lead with what is most newswor...
Never launch before your value prop is clear. If your product is new and innovative you must pair it with affordability. If you have that even a buggy incomplete value prop will be preordered and otherwise welcomed. If your value prop is unclear you won't be able to efficiently edit and then re ...
Really depends on the content and what you mean by content. You talking video, images, press releases? Need a bit more info to help with this one.
You really have to think about the objective. Why do you want to do it? Assume it is to drive traffic? Best way, is to focus on creating content that people want to read and share, then pushing out with paid support via social platforms, influencers and partners.
It depends on many factors. Are they willing to do it as a convertible note? If you're early stage the debt will be a burden if you don't have revenues in short order to repay it. 20% is extremely high and if you can't repay in revenues it could bankrupt you. Investors outside the U.S. Are not ...
It sounds like you already have an MVP, awesome. Now you need some evidence that people want to pay for it. Make a landing page from your MVP which shows visitors its main exciting features. Have a link called 'Learn More', which leads to a form asking for user info (name, email, etc.). To make ...
Hi, I've worked for years in business to business sales and consulting. You need to find out who works or makes decisions in a company in the area that your potential product could be useful, ie customer service. LinkedIn could be useful for this. Call them on the telephone. Don't e-mail. Open...
Hi, I've spent years working in business to business sales and essentially, you're trying to sell these professionals on the idea of working with you. I also have a large referral network and I've systematized it such that its easy for me to manage rewards back to those who send me business. Fi...
Sometimes what happens, socially with older blogs is that they get picked up by a media writer, think Yahoo columns. They'll credit you and link back but won't even ask you. Maybe someone found it and posted on Reddit or tumblr. Because you have a picture of Gandhi and the title itself is kind ...