Who do you have the better relationship with? If you know the marketing director, then by all means go for it directly. If you go through the agency, just make sure they have buy in and will be a champion of the idea. If not, then they may not be able to push it through anyway.
Start by educating your prospects through content. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated in...
Considering you already have a large following, your best option would be to fund your shows via Patreon (https://www.patreon.com/). Many shows on Youtube, and many musicians and other artists with a following make a considerable amount of money from their fans through Patreon, some over $20k / m...
While this can seem a logical extension of a business, it’s important to know that operating and investing are completely different pursuits and require very different skill sets. To get started, try to define the mandate of the department. It’s useful to understand whether the investment proce...
No. But here are my two cents. Look only for a company who does not rely heavily in one other products besides what would be yours. Also, don't select a distributor who has a similar product as yours. You put them in a bind, even if they say they won't be affected in their decision making of w...
The following page provides quiet a useful comparison between hubspot and infusionsoft: https://www.g2crowd.com/compare/hubspot-vs-infusionsoft It provides comparison between pricing, services and customer reviews. I hope this provides you with some useful insight for your business decision. ...
You're throwing the word strategy too much I think and referring to it wrong. -Wordpress is a great platform to create websites, and is hardly a negative as far as SEO goes. Although it is a good thing that you realize the possible implications and postponed development until you have a plan in ...
It is a knee jerk reaction from me to ask anyone considering raising funds; Do you really need to? Keep in mind, that question is coming from a guy who owns a funding platform and built a seven figure professional services business that helps people raise funding. I can give you plenty of persp...
I've been writing software in the last 10+ years, mainly as a consultant/freelancer. Within those years I got some exposure to the world of software developers and had the opportunity to work with more than a dozen different developer teams from 3 different country. The answer to your question d...
Here's a funding route I love for all sorts of situations: Start small, and go directly to your intended audience. Use a pre-sale campaign with a tilt mechanism (one that requires crossing a certain threshold before anyone is charged - so that you can ensure you will cover your costs and not l...