If they are offering equity as your payment then I'm surprised that they didn't come with a number. Or maybe they will. It's hard to give a firm answer because it all depends on how much money the two founders are investing on their own. If you say you'll invest equal portions then you can ask fo...
Personally, I think you should be focusing heavily on your current users that are loyal to your brand currently and worry less on trying to buy users and get more brand awareness. To be frank you should be letting your strongest customers do all the promotion for you organically. "K-factor" This ...
I have raised money for companies ranging from startups to Fortune 500 companies, as a founder, an independent director and as an agent. The main salient difference is not so much deferring valuation (unless you give the convertible buyers a ratchet) as it is the trade off of who gets what in the...
I have been involved in many private companies from startups to large cash flowing enterprises. Lets start with what many companies find useful at the outset-negotiate and execute a shareholders agreement that establishes rights and responsibilities of the founders in case of events like this. S...
You can operate your business as a business unit under the corporation through a DBA. There is nothing stopping you from doing that. You might want to check your insurance policy to make sure you are covered but there are no business form issues that I'm aware of that would stop you from doing th...
UX journey maps come in all shapes and sizes. Each can be very effective. I feel it's most important to capture specific elements within the journey map. In addition, visual customer journey maps can be much easier to use. For each customer journey stage and step the following should be captu...
You'll need a little more detail than that to get a useful answer, unfortunately. Are you a developer and/or someone with access to custom development? If so, there are great options like Stripe available. You can use PayPal's API. If not, you may want to look into SaaS offerings that handle ...
Backendless is a mobile app development platform and also provides server functionalities. You need to develop your app using the platform. See resource below to determine if it is right for your app "Using Backendless developers can focus solely on the user experience and client-side business ...
The two obvious answers are to 1) network your ass off, and 2) make sure the product blows users away in both quality and support. If you have any inroads with your sellers, go to where they are and convince them that your tool is going to make everyone's projects better. If you can't convincin...