For four years, I was the marketing manager at Axial, a two sided marketplace that matches investors with companies looking to sell their businesses. We figured out the chicken and egg problem, then figured out how to market and sell each side in a way that scaled. When you think about building...
Having gone through this multiple times either in new startups or for side projects, here is how I would approach turning your idea into an app. 1. Defining the Minimum Viable Product Your first goal with any new idea should be about proving the idea and finding a market that wants the app you ...
I have overcome a similar issue with a client in the past and it could be one of several issues - but without knowing more and based on the information you provided. 1 - Targeting the wrong people for demos. Find the right people with the problem that your tool helps solve is critical. This is t...
Loving something and being passionate about it, doesn't always mean you are good at it. Fictional writing and professional commercial writing are two separate things. If you are a good writer, there are opportunities for freelance writing gigs (copywriting, technical writing, catalog work, long f...
As you've proposed, if you're willing to give that person a C-Title or equity it's probably doable. However, an investor could perceive your reluctance to pitch as (a) an inability to sell or (b) a lack of passion, or (c) a lack of ability to push through in areas where you're not comfortable. ...
It really depends on what specific topic you're interested in. There are specific websites, distribution lists and blogs for many topics and nice sub-topics. There's even paid reports on 'insider' information. We'd suggest our blog for hotel tutorials (www.hoteliyo.com/tutorials). Also, check out...
I think the closest analogy would be - the same way you're flirting with a girl. Like, if you know she's really interested you call the next day. If she's not then you "play hard to get" and wait the standard 3 days. You have to look at their indicators of interest, whether there's a specific ti...
First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea. With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point. You see...
The short answer to this is to do something for your potential client first. This way you will position yourself as someone who is not just a taker. You need to build a relationship with your partners, sending gifts always works followed by a call There are some very specific strategies you ca...
The downside is if you ever decide to sell the company, it's something out of your hands with your name on it. Jimmy Choo doesn't own his own brand anymore, neither does John McAfee of McAfee Antivirus. Simple conclusion - don't brand it to your name if you ever intend to sell the company.