I think push vs in-app are two different things, like email and telephone call. Push reaches people who are not using your app, but require OS-level permission. In-app gives you much more flexibility but they only reach people who are using your app (obviously!). As to whether in-house or extern...
This really depends on the idea that you want to test. Remember, a test is just a test, and not a complete depiction of how your actual business will do once it launches as that greatly depends not only on your product, but also on how your business is managed and what value you provide to the cu...
Super easy! You already know the answer to this. A simple growth hack that should get you more than 100users is by either creating or joining a meetup or group with these interests. Give them some swag (tees/stickers) If possible add gamification to your efforts and watch your user base grow ;)...
Yes, zoning laws generally frown on improperly zoned home businesses (although they rarely ever actually enforce it unless a neighbor or homeowner's association complains). However, there is a ridiculously simple workaround for 100% online businesses like yours (and mine) - get a private mailbox...
This is a very important issue. Vesting and commitment should be decided upfront and in consensus. While I could tell you my experiences with founders, I would encourage you to first read this two posts on vesting: http://www.feld.com/archives/2005/05/term-sheet-vesting.html http://www.naffzig...
The idea is a very small fraction of what it takes to earn the first million. Certainly billion. What actually matters is your ability to *execute*. Entrepreneurship means "having the talent of translating opportunities into money". Or, as Alexis Ohanian of Reddit said, "entrepreneur is just F...
Congratulations on the opportunity...! I've seen situations like this from the other side, working for a big ERP vendor. To try to answer your questions out of order: How to structure? Based on the info provided, the simplest thing would actually be no specific arrangement at all. Lots of ERP ad...
Since no one has actually answered your question, let me try and give you some specific guidance: The "fair" range would probably land between $5m-$15m pre-money. For the low-end ($5-6m) to be fair, you'd be in a tiny (measured by total addressable market) with slow growth on that $2m as mea...
Here you can find a solution: http://www.lunametrics.com/blog/2015/03/19/eliminating-dumb-ghost-referral-traffic/
It sounds like you have a lot going on. I think you might find some better momentum if you chose one to focus on. In the mean time I'm sure you face the dilemna of supporting yourself while your app gains momentum. I was recently in a similar situation with developing and selling a CRM software ...