I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius. http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/ Should answer all your questions. Re: tracking and measurement I'd say "PR mentions" is a...
Apple will allow a developer to register 100 UDID devices per 12 month cycle to test via TestFlight or HockeyApp. Having started with TestFlight, I would really encourage you NOT to use it, and go directly to HockeyApp. HockeyApp is a much better product. There is also enterprise distribution ...
There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage. With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR...
I always suggest going "uncomfortably narrow" initially so that you can really dial in the user experience and build liquidity first. Going broad will be tougher as there's too much noise to signal. Also, it's best to fake the supply side initially of you can to improve the buyers side first, t...
Simple answer. Wait. Happy to discuss this in more detail in a call if you feel that there might be circumstances beyond the actual user experience that might compel a pre-mature launch, but generally speaking, the app should be in a state of polish prior to app store review. Use Hockey App or...
Whoa, start by reading the Lean book again; you're questions suggest you are making a classical mistake made by too many entrepreneurs who live and breath Lean Startup. An MVP is not the least you can show someone to evaluate whether or not building it is a good idea; an MVP is, by it's very def...
1. Evaluate available advertising options (cpm, affiliate, # of ads per page, pages per site, etc.) 2. Create a spreadsheet with your assumptions for each of the variables (some of the things listed above) 3. Plug in different traffic volumes and see how revenue changes based on the selected vari...
You could try a "widget" on the lawyer's site which facilitates getting generic questions answered for free. The idea being that in each practice area, there might be a handful of questions that they get asked frequently, and would commit to answering one-time. It could be used to qualify the...
From my experience, many start-up companies find new clients and win contracts via various freelancing platforms; these are not just for individual contractors. I've worked with companies helping them get started on freelancing websites and win clients. It takes time and effort to start, but once...
If your concerns are around negotiating between investors and the Company, the best thing you can do is to retain a great Silicon Valley based law-firm. There are about a dozen highly reputable firms that are very startup friendly that will often defer most legal bills or charge inexpensively du...