Whenever you want to expand or transition from a smaller to a bigger market, the main obstacle is often how well you understand the rules and conditions of the game on the bigger stage. If you lack experience or don't have enough experience with the higher-level market, you need to research it as...
A B2B growth engine can definitely simplify the sourcing and growth process, but its effectiveness really depends on how it’s structured and how consistently suppliers engage with it. One of the biggest pain points SMEs face is finding reliable suppliers who can deliver consistently while still b...
In the first three months of any remote role, your main priorities should be centered around learning, building relationships, and delivering early wins. During the first month, focus on getting up to speed with the company’s culture, processes, and tools, while also clarifying expectations with ...
For a small-scale business in Coimbatore, investing in a B2B platform like IndiaMART, TradeIndia, or Udaan is not just a line item expense—it's a critical gateway to markets beyond Tamil Nadu. However, simply paying for a subscription is a sunk cost. The real return on investment comes from a str...
Here is your comprehensive guide to creating a professional and attractive webpage using Elementor, designed specifically for users without advanced design skills. 1. Fundamental Design Principles for Elementor Users You don't need a design degree to make your site look good. Start with these si...
As an SME, using platforms like Pepagora makes you keep everything in one place—products, stock, orders, and supplier comms—so you’re not juggling spreadsheets. Verified suppliers and transparent pricing can help you source faster and safer, while escrow-style payments reduce risk on first orders...
Start where money isn’t the bottleneck: skills and creativity. One of the most powerful opportunities today is workflow automation with AI agents. Pick an industry function that’s repetitive and painful (e.g. lead qualification in sales, customer support triage, or document processing in logistic...
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For me, the guardrails start with transparency and fairness. Customers should understand why they’re receiving certain messages or offers, and the data logic behind it needs to be free from bias. I always make sure human oversight is always present. AI can flag accounts or suggest strategies, bu...
In my experience and that of my customers, compounding improvements in retention and expansion move the needle more than aggressive acquisition spend. Acquisition without a solid retention engine is expensive and unsustainable. Key metrics to track include churn rate, monthly recurring revenue (M...