A better question to ask in my polite opinion is what offer you make that cannot be refused, to paraphrase Godfather, and to whom. You have to analyze your competition and your business deeply. Then define what is the intersection of a large market, great proposition, ability to service, and uniq...
First of all, I wish you success secondly Since the work is not limited to a specific sector and is open to several areas, the site must be coordinated so that services are displayed and start paying fees to subscribe to the site and provide benefits for each user according to the price of the p...
Hi Peter, one key pointer that I always offer my clients working in HubSpot is to remember that the platform is very flexible. This means that there are many different ways to set up your programs and accomplish your tasks. Once you remember that, it's important to establish your business rules a...
How to sell to retailers? As a former Retail Buyer from Target, here's my suggestion. You need to first ready your sales communication and materials to explain how 1) You will drive sales at their stores (best told through sales traction and history in comparable or slightly smaller retailers tha...
My first startup was exactly in this space. We topped out at $500K/year before the 2009 recession trashed our client roster. I'd be happy to discuss what worked for us.
Questions you should think about (assuming you have existing customers) * Can you run these case-studies past your existing customers' buyers to see what you're missing? Basically why is a use-case, whitepaper not convincing enough? * Can you get prospects to talk to existing customers or do a w...
It depends on the source of the leads for the B2C. It is a very personal experience and also depends on the relationship level you have with the clients. I have clients who are very successful with a more moderate approach. We have worked out a pattern where they contact them within 5-7 business ...
Try the telephone test. Every time someone in your family or someone else at the company calls you, answer the phone with the name. How does that feel to you? Does the person at the other end understand exactly what you just said? Try the cocktail party test - imagine you're at a football game o...