B2B is much easier and more profitable. The pitch to help a business grow at an affordable price is much easier than having to spend on gaining customers trust/loyalty.
The highest-impact growth marketing tactics for a B2B SaaS startup with zero customers is often direct outreach. When you're at a point where you don't have customer validation, it's incredibly hard to get useful data from very small amounts of traffic. So in a zero customer state, your highes...
Talk to market first simply dialing and smiling. Can also outsource for someone to call and set appointments for you to speak with them. Have found good affordable people on Elance.
I don't have a great answer if you have a limited budget and time, but I would focus on 1) Building a social media strategy with an incentive plan attached to spark engagement. 2) Create a "hit list" of companies that fit the profile and ask them to participate. Not sure how many companies you...
The perfect strategy is to show your client what their benefit and return on investment would be on this specific advertisement. This is what they are looking for from your pitch. It is great if you show them a positive benefit that they will receive from the advertisement. An example would be a ...
Offer the client excellent customer service. The level of customer service you provide has a major impact on the customer's loyalty and return. Publish customer's reviews and testimonials. Be transparent & Always put your customers first.
Agreed with Sergio: you probably want to stay away from this one. We get branded by those we hang around. And if you're hanging around financially troubled firms, you'll get branded that way. And what happens to them rubs off on you. They go bankrupt, you were somehow involved...you must be at l...
Pop-ups are generally pretty obtrusive to the user experience and may actually have a negative impact on your conversion rates. I'd recommend refining and testing your calls-to-action (including offer, copy, image, & placement) to make sure those are as optimized as possible. I'd also recommend ...
I've done a lot of customer development in this market. Here's what's worked for me well. Find your potential customer (actual decision maker) on Linkedin. Send them a "friend" connection request with something like: "I acknowledge we don't know each other yet but I am the Founder of a new co...
One way to do this would be to BUY emails from a B2B database service such as Adenzo. There are also FREE alternatives such as ContactCloud (formerly Elucify) which give you up to 100 free emails a week before asking you to pay for more. Otherwise, LINKEDIN is a fantastic (free) source of emails...