I love this type of questions because it has to do with strategy which is my sweet spot!! My name is Humberto and I'm the co-founder of www.Unthink.me a digital marketing agency that allows small business owners and entrepreneurs negotiate their subscription budget. We started offering marketing...
They've kept it simple, you don't need to fill up sign up forms and remember your user name. Your GSM SIM card is your identity. Secondly, they tightly focused on SMS market. Didn't go for multi party video conferencing, screen sharing, and other seemingly cool stuff.
I worked for a large outdoor product manufacturer that sold into stores such as Target, REI, Dick's Sporting Goods, Cabela's, etc. As you can imagine, if you are not one of their regular suppliers, getting even 5 minutes of the buyer's time will be no small feat. Depending on what market your...
You can either 1) load it with other peoples content, or fake content to prime the pump. 2) recruit an initial group of users to create the content or provide the supply. It's really that simple. For Clarity I recruited 1000+ experts before launching the site. It's not easy, but not impossible.
I think you should give equity to anyone who's going to have an impact on your team. That's true for engineers, designers and especially marketing people. Some of the most important people are marketers - however, the best marketers are more product marketers then just a PR / community person. ...
As I understand , you have domain expertise in travel industry and have a unique idea that you think will is needed in the market. I also assume that you did some study and came to conclusion that website is what you need (Not mobile first .. re-think !!) If you are a first time found I would s...
That's the golden question! One solid way- involvement. Join local VA groups, check in with senior and community centers- sponsor events and actually workshops (everyone loves speaking, but most people love seeing company's doing things more than speaking). Getting involved looks good and makes y...
What about it isn't working right now? Are you getting a substantially bad response?
Cash money should be treated separately than sweat equity. There are practical reasons for this namely that sweat equity should always be granted in conjunction with a vesting agreement (standard in tech is 4 year but in other sectors, 3 is often the standard) but that cash money should not be s...
It is all your decision because if you earn profit out of it people will praise you and if you earn loss people will criticize you. Your profile is great, I really love it as you have really earned so much in the business world is wonderful to read. Best practice product development processes ar...