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There will not be one optimal size. Each affiliate will have their own needs. Here is a list of the common sizes: http://designerstoolbox.com/designresources/banners/ I find it most helpful to send out a survey monkey poll to affiliates directly. I'd also ask your top affiliates directly. Don'...

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You can split in 2 strategies long term and short term. Short term you need ads. Ads via Google work because you get immediate response, trouble is if your not well acquainted with SEM you may overspend do to the lack of bad landing pages, unuseful keywords and just low conversion rates. But i...

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The steps are the easy part. It's the execution. You can put together a great lead gen machine using content, cookies, and email marketing.

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You should remain focused on what you do best. Have a broad approach on different markets/requirements from your clients (current and to come) and same time have few employees specialized in the most demanded fields. As a general rule, a professional which provide results in a mixed environment i...

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1. Get your funnel(s) down pat and automated. If all you're doing is sending a broadcast email to your list every few days, you're missing out. 2. Pay for targeted traffic. The List is the #1 factor in sales conversion: you can have mediocre copy, but if your list is spot on, you'll make sales. ...

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Advertising is one of the ways to get traction, but for most brands it takes over 6 months (or a year) to build any income at all. It's a good way to promote local stores or coffee shops, and cheaper products, but the cost per click is high for online products and the initial investment is signif...

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Way too many to list. The usual suspects include: Amazon, Westjet Airlines, Southwest Airlines, Apple etc. I'm focused on new(ish) tech companies and their approach to customer service such as: Silvercar, Airbnb, ZenPayroll, Oscar.

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Enter your answer Please clarify: 1. What does it means "part of a premium / high end brand? Is your delivery premium and high end? Why did your sustomers prefferred you? What are your more relevant diferentials?

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Happy to help with this and can probably bring lots of ideas to the table. Also, since LOCAL is the focus, you can't just use digital. Most of your bookings are going to come from local non digital marketing, but they will coincide with the digital marketing you do. The efforts need to be combine...

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