First off, you have to find out who would be willing to pay for this. All the information you describe here is already out there online, if you have the knowledge and the time to research it. In my view, your segments should be found with people, who are too busy to build a schedule themselves, ...
Lead with the timing question in your marketing. IE. Sort your prospects by whether they're almost out of their existing plan or not. A quiz might be great if you can capture the lead with that information ("We have important info for you depending on when your existing plan expires")...you coul...
The best advisors are those with real world experience-not just academic credentials-someone who has been there, done that. Also important, industry or company type experience (e.g., service company, software, manufacturing...). Look for someone who compliments your strengths and offsets your wea...
In the realm of custom work, fixed prices are dangerous ground. It puts you in a position to either say "no" or ask for more money when a project has extra needs, and that's never a comfortable situation to be in. You said yourself that speaking to a lead is the best way to make a sale. I'd ech...
To start with, create a "No-To-List" of non-action items. It will help you keep your focus intact on the actual and planned goals. It will also help the team's focus to move in unison. Talking about "To-Do" list of laundry items, start with assessing your internal capability, external requiremen...
The best way to test a person's talent is to put them to work in the reality of your business. If these folks are all onboard for being partners, promise to give them a cut of all deals they bring in. Structure the plan so that the contract lasts three months. Then, let them prove themselves and...
A recurrent question in the region. Thank you for asking! I've been based in Singapore since 2012 and have contributed to the expansion of the different startup ecosystems in Southeast Asia (more here: http://exitcoach.fyi.to/linkedin), including Malaysia. In 2014 I was part of MaGIC (Malaysian...
How to start a company: 1) Come up with an idea (one that can make money) 2) Build a prototype (hardware, software, whatever) 3) Get evidence that people want it 4) Further refine the prototype and start selling it 5) When you've sold your first thing you now have, "a company" At some point in t...
There is a thing called big data and small data and you gather these type of demographic information from research on competition, neighborhood demographics, lifestyle, family routines in and out of a home, sometimes jargon and slang can be key identifiers of niche groups, there is no single way ...
This is very tricky, as many countries participate in the Eurozone food requirements or other equally oddball rule sets. Your first step will be to pick a jurisdiction, like Europe + then ensure your ingredients list matches their rule set. If for example, you have Kava Kava on your label, you ...