Pop-ups are generally pretty obtrusive to the user experience and may actually have a negative impact on your conversion rates. I'd recommend refining and testing your calls-to-action (including offer, copy, image, & placement) to make sure those are as optimized as possible. I'd also recommend ...
Make sure you've setup advanced analytics. You'll get a better picture of which conversions were direct, and which ones were assisted by another channel. Use tags and make sure your urls include all the detailed parameters - note that savvy users might truncate that link, so use a link shortener ...
Hmm. We'd have to see how you're emails are worded. They might feel extremely spammy. I'd reach out to Donnie Cooper on here. He's an expert in email drip campaigns.
At first you should add Trust Seals if you haven't already. The next thing to do is get a few Instagram influencers to promote your product. User Generated Content (UGC) is a great trust builder. You should generate UGC from your retargeting campaigns as well. Also if I may ask why are you not ru...
The steps are the easy part. It's the execution. You can put together a great lead gen machine using content, cookies, and email marketing.
Four years ago, I started a local daily deal site which grew to the largest in East TN & Southwest VA. In that period, we pivoted by learning how to solve the digital marketing problems of the restaurants and spas we featured on our site. I have a number of tips for you on this. First, most sma...
Develop a good sense of who these type of users are... you might find that they congregate on Twitter - therefore you should focus on building a good following there. Maybe your demographic doesn't use social media in which case you have find them in person and find the common places of where o...
Showing value without giving it for free and if I do, later having to convince that the value given before is worth $$.
If you want long term evangelists you're going to have to think outside of the relationship between your product and the customer and focus specifically on the customer. Identify the influencers who are already engaging your brand through social media channels and see what you can learn about t...
Normally, investors want startups to either exit or go public. They're not exactly interested in making some small return before. They want to make at least 10x the amount they invested, that's why it's worth it for them, even with the risk of losing the capital (and that's what happens to a co...