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Start from the user: resident homeowner. * Are you looking for people who are in a specific context, doing a specific action? For instance if they install a new alarm system, are they are more likely to use your app * What do they read in general? * Where do they go for articles when they are in...

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Its a combination of the First Data Offerwise Platform and the CardSpring API. You need to get certified by First Data in order to get access to the datasets required to build a service like that.

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A whole lot more data is needed before anyone can answer this question. "Some people want it"...have you identified a target market? Are there similarities in these people? How many? Did they tell you what they'd pay for it? Why didn't they pay you for it already (before you wonder about this, p...

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Please resist the urge to pull the band-aid. I'm not a fan of keeping a poor performer, but unless this person is a behavioral or "for cause" termination, he deserves some professionalism here. 30-day Performance Plan, make the goals aggressive and stick to it - he can consider that his head star...

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There are advantages to both approaches. Using a theme such as Avada or X (my recommendation) will make the process faster and guarantee consistency, however the downsides are bloated code and potentially slow page load times. If you don't have a large or media-heavy site, this may not be an issu...

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At this stage there are lots of decent web tutorials but I find Ryan Bates Railscasts some of the best for learning the technology. However if you want to just become better at Ruby and Javascript there is no substitute for good books. I've just been reading Avdi Grimm's Confident Ruby and I thi...

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Before hiring someone you would do yourself a big favor by running through some early low-fidelity prototyping. Start by sketching it out on stickynotes, get the flow down and get into the experience. You can move to a high-fidelity clickable prototype after a few iterations, possibly hiring a gr...

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Very possible, the hardest part is finding the area of interest. What niche market or opportunity do you see yourself enjoying as a hobby. Enjoyment or purpose is key because passive income often requires putting in some time. At least at the beginning and on going. Here is an example: I'm goo...

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This is an article I came across a few years ago regarding the decision of adding social login: http://blog.loginradius.com/2014/02/7-considerations-using-social-login-on-website-app/ It does a good job of highlighting the key consideration points.

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