Looks like you have already defined your ideal customer; Next You need to find out where the potential students spend their time - Online & Physically - and meet them there. I'll start with the option, which I think has the most potential: and the answer is NOT online - do not underestimate the v...
The suggestion by James is great. Here is another good option that you can look into: http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing Great foundation for the basics of marketing.
It always comes down to taxes. What is your goal? Save on taxes? if it is then profit sharing is a must. Making the company employee owned gives a huge tax break, while giving out equity forces to you and your employees to submit that as assets at the end of each year, while corporate team has su...
License them the idea. Retain ownership. Did they flat out SAY "Yes, we want this; if only we or someone else would develop it?" You can hire support teams, you know. I wonder if you are letting a few shadow issues stand in the way of a good order.
Think big. Start small. You should always think of the bigger picture (i.e. Facebook for everyone in the world), because you want to make sure that you enable yourself to grow towards that point. Using Steve Jobs' analogy, it's about anticipating where the dots will be. Or as Wayne Gretzky puts ...
My agency, along with fellow agencies are using Periscope as a part of an integrated marketing approach. There are many creative uses of Periscope that will drive traffic + conversions, it is all about finding the right solution that will provide the most value for you leads. Some of the ways P...
This is a tuff one! As an entrepreneur, you will never be truly happy working for someone else. Not to say there is anything wrong with working for another company, it is just that entrepreneurs have a drive to innovate the process and shake up the market that just does not jive well with working...
Hi, I understand that it feels that it makes no sense, but you are right that it feels right in some way. I actually wrote about this, How is SaaS different from MRR? People get confused a lot about it and think they can adapt monetization strategy to the model. Please read https://medium.com/@JD...
That's indeed a great idea!! Basically all you need is leads.!! This can be achieve with multiple channels. 1. PPC (a bit costlier for IT agency) 2. Referral Marketing 3. SEO 4. Niche Emailing (Not Bulk) 5. SMO And for mode I need to see nature of your business in detail Tx, Hope that helps!!
Too little information to answer. Ask yourself these questions: * What can they get in your community they can't get anywhere else? * Is your community going to see a value *more* than what the people in the community provide, i.e., are there tools, processes, vetting, moderating work that you d...