Build your audience first...not the product. Check out Amplification (http://buildandlaunch.net/book/amplification/) by Justin Jackson (http://twitter.com/mijustin)
How to best market your product will depend largely on what your product is, and how far along you are in having a 'minimum viable product' (MVP: https://en.wikipedia.org/wiki/Minimum_viable_product). For instance, word of mouth advertising at your college may be the best route, but below is a ge...
Lead with the timing question in your marketing. IE. Sort your prospects by whether they're almost out of their existing plan or not. A quiz might be great if you can capture the lead with that information ("We have important info for you depending on when your existing plan expires")...you coul...
Right here on Clarity! Go search IoT and you'll get a list of 7 awesome people who you can reach out to. I'll personally recommend Utz Baldwin - we worked with Utz and his company Ube / Plum when they were fundraising (on our platform Fundable). He's a great guy, a fantastic entrepreneur, and k...
Advertising is one of the ways to get traction, but for most brands it takes over 6 months (or a year) to build any income at all. It's a good way to promote local stores or coffee shops, and cheaper products, but the cost per click is high for online products and the initial investment is signif...
Why does 1 object sink while a nearly identical object – just a fraction of an ounce lighter – floats effortlessly to the top? Because there's a critical threshold above which you're expanding and below which you're losing ground. There needn't be any qualitative difference between the 2 outcom...
You should remain focused on what you do best. Have a broad approach on different markets/requirements from your clients (current and to come) and same time have few employees specialized in the most demanded fields. As a general rule, a professional which provide results in a mixed environment i...
Congratulations - you're in a very enviable position compared to many startups - you already have an audience. I would recommend that you open a dialog with your readers - it doesn't have to be obvious (it can be), but you should include them in the decision, and find out what they want. You ...
For B2B listings, my vote would be for Netprospex.
There are an infinite number of ways to do this. Remember that you get paid for adding value to people's lives. Paid webinars, monthly newsletters, selling or reselling via ebay/etsy, ebooks (especially via Amazon/Kindle), digital products (check out Clickbank) as a creator or affiliate. Look f...