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Results for: Localization

Hourly rate is the worst way to charge for your expertise. That's an employee mentality. Charge per project and charge for outcome. People don't care what the hourly rate, they want to know if I pay you X, you're going to deliver the Y results I am looking for.

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If you'd like to talk to a professional namer, there are several of us on Clarity.fm. However, we generally charge for brainstorming, research, and consultation. Typically, a full service naming initiative takes days or weeks rather than minutes. That said, I have found Clarity.fm calls do pro...

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What foods do you like ? What are the other restaurants in the area? What do they server ? What is your budget ? Is this an upscale neighbourhood ? What about franchising ? Do you have prior experience in the restaurant industry ? Did you work in a restaurant before ? I did multiple bu...

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I'm going to make 2 assumptions in my reply 1. You're selling these to companies 2. These are rather expensive systems. Basically for such a situation, what you have right now is a first mover advantage. That basically means you have the opportunity to gain quick traction and find early adopter...

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Since I spent over a decade working in government and then 3+ years selling into all levels of government at my last SaaS company, I'll provide my initial thoughts here. But there are no easy answers to this question as the 15 days without a response can attest. Your initial challenge (from the...

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The biggest question you'll have to answer at this point is whether you and the founder can get along. You've already highlighted issues with the founder but does this bother you? Are both your goals aligned and do your values agree with him/her? In a previous experience, I brought someone on w...

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The easiest method is employee groups on Facebook (and sometimes LinkedIn). You'll be able to comment on company pages, for example here: https://www.linkedin.com/company/starbucks - but you'll have a bigger response on Facebook, for example here: https://www.facebook.com/starbuckspartners If y...

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Happy to help with this and can probably bring lots of ideas to the table. Also, since LOCAL is the focus, you can't just use digital. Most of your bookings are going to come from local non digital marketing, but they will coincide with the digital marketing you do. The efforts need to be combine...

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Social logins are great because they allow you to tap into your user's network. But if your app doesn't have any viral capabilities, a social login becomes another registration form. To identify a potential viral factor in your app, answer the following questions: 1. What is a strong reason th...

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There is no "one-stop shop" that will do all of these things well, there are a collection of tools, however, that will do this very easily. I'm happy to help; I've helped hundreds of businesses boost their local SEO presence. -Shaun

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