Targeting companies with $1million+ in revenue is not ideal. For a premium content service, you'll probably need to look for companies with at least $4-5 million and a dedicated content marketing manager. Search for content marketing managers in your niche on LinkedIn. Keep in mind you'll be c...
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strateg...
This question is very broad so it's tough to answer, but I'll give it a shot. Is there anyone else making money in that market? If so, how? What business models are working well? Take the automobile industry. There are hundreds of business and revenue models in the auto industry (wholesale, re...
Competing in this category when there are so many dominant incumbents is really difficult. You'll need a product that significantly leapfrogs that of the existing leaders, which means it's likely mobile-first and focuses on a simplified, minimalistic user experience that delivers on the core use...
That's definitely a tricky audience to get in front of online, since those generations aren't on social media nearly as much. Here are a few recommendations: 1) Target a younger audience (and/or baby boomers, who have a stronger online presence than seniors). Figure out how to market your servic...
If I may ask, "What's your definition of *mean* marketing?" In my more than a decade experience with companies, people have always asked for smart ways to market a product or service. I haven't found anyone trying to be *mean* with customers, as the word definitely doesn't carries a positive conn...
Who do you have the better relationship with? If you know the marketing director, then by all means go for it directly. If you go through the agency, just make sure they have buy in and will be a champion of the idea. If not, then they may not be able to push it through anyway.
It depends on the source of the leads for the B2C. It is a very personal experience and also depends on the relationship level you have with the clients. I have clients who are very successful with a more moderate approach. We have worked out a pattern where they contact them within 5-7 business ...
Why a coach? You'll probably have an easier time finding a hire or someone outside to help. There's no shame in bringing on skills in another person instead of building them in yourself. If a venture backed startup founder told you that they've lost tens of thousands in revenue from server downt...
If your objective is to get a product funded, then getting on the news isn't necessarily the best route as this is a very broad approach vs targeted. Am assuming that whoever will invest in your product, will need to have a bit of understanding about what it offers photographers? From an editoria...