Hello! Thank you for reaching out to us here, I launched a consulting business almost 10 years ago to leverage my Masters in Strategy and experience with several successful startups. I merged business coaching with marketing and for the past 9 years have been helping small-large organizations glo...
Instagram is great for attracting targeted customers. But the biggest problem is you can't add links in the post. The links are added as text and are not clickable. I think following is the only best way to covert your followers to customers: 1. Keep posting quality content. Always post unique, ...
Social media is a good way to spread the word, but first you need to make sure you're delivering solid content and that search engines see you as an authority. The majority of new traffic to a site comes from Google and Bing. Sign up for Google Webmaster and from there you'll be able to see if yo...
I've found that with the saturation of retail on social media sites in general, the best way to make a sale is to target the right people who are already looking for what you offer... For you: I'd recommend using highly targeted Facebook Ads (Target by age & gender plus any other things you know...
Social media, at times, could get tricky to understand. That's where you need an expert advisor to help you leverage social media, making most out of time and capital investment. Even tagged as social, no two social media platforms are same and likewise varies their usage for specific business ob...
First, when you make enough sales face-to-face, hire someone to manage social media for you. You don't have to do it like everyone else, but you need to have a presence online to be a serious contender in the marketplace. Even people who meet you face-to-face may be less enthusiastic about buying...
Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide -...
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is ...
I have to ask: Did you already develop your product? The best advice, which I love, is from Seth Godin. He said something along the lines of "Don't find customers for your product, find products for your customers." Always start with a customer you want to be in service to, and look to solve the...
Your question does not provide any further details as to what the exact purpose of these SSMs might be. Under such circumstances I believe you must understand what SSM is in its truest sense and then go for hiring process. You can check out these links: https://www.umsl.edu/~sauterv/analysis/F201...