The best route is to establish relationship with established influencers in the market. Selling on social media is all about relationship - the key is to reach out and create a connection. Secondly, Instagram is all about consistency and hashtags. Posting original, high-quality photos of your ar...
I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional. I feel like many...
First, when you make enough sales face-to-face, hire someone to manage social media for you. You don't have to do it like everyone else, but you need to have a presence online to be a serious contender in the marketplace. Even people who meet you face-to-face may be less enthusiastic about buying...
Hi This is a good question. I think that the best use of your old email list depends on "how" you got the emails + "why" people gave them to you (at the time). Examples: did they buy a product? Sign up to a newsletter? Contact you? Based on "how"/"why" you got the emails, you can then reach ou...
Personally, I think there needs to be one, anchor Twitter account, and it has to be YOU. Not the blog, not the company, but you the person. You can (and should) still tweet about the blog, the company, and the industry (because that's part of who you are), but if I don't see some authenticity, I ...
I think if you're going to pursue a studio approach, you should assume that you will not be able to raise much in the way of outside equity funding. Most investors do not want to invest in a team that is pursuing multiple projects at the same time for a variety of reasons. To the extent that ...
You don't post the entirety of any article. You link users off to the actual site (or iframe it in even or open a new view on a mobile app with a back button). You cite the source. OpenGraph tags (and other meta tags) are typically fair game for previews and such. Saving articles for offline use...
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is ...
Google Analytics is the best free tool out there for this. Make sure that you are focusing your report on conversions - how many/what percentage of website visitors are taking action (filling out a form, buying a product, etc.). If you're interested in paying for help, you should check out Moz ...
That's fine. How can I review your web app? Is there a web address where I can download it or should we do it on a call? I have developed over 50 web and mobile apps, so I can provide the guidance you need. I would be happy to schedule a call with you to review your web app. Bruce