Others have addressed social media here. Sure, that is important, but is only one piece of the puzzle. A comprehensive --- and tested --- marketing plan is the key. As a former CMO for an international higher education student-centric nonprofit that depended on direct/integrated marketing for 80%...
Try getting someone famous (in relevance to your target/desired audience) to post that they are on your platform (be sure to make sure that the platform works and gives value before approaching them - otherwise nothing you do will work). p.s.: before launching, did you actually check that there w...
Hello, maybe you didn't explain the question right. Do you want to be a consultant? or do you want to start an online business? If you want to start an online business selling Japanese products online you just need a website with shopping cart, a payment gateway that is trustworthy to consumer...
One of the biggest challenges for new or growing brands when approaching multi brands (whether on or offline) is convincing the retailer of the following: a) You can delivery the product as promised b) It will sell and do so at an acceptable margin c) That you can find a way to cover them if b) f...
Start with allocating about 1-2 hours a day to reach the industry communities you are affiliated with. We recommend to our clients to work on 1) Twitter 2) LinkedIn and 3) Google+. Our research has shown that the reach on Facebook is not as effective as it is on Twitter. We have clients who have ...
I think Facebook is great for really targeting your audience and you’re on the right track. But I think you can have a better funnel than that. I find, for getting better conversion today, it is better to get your Facebook traffic off of Facebook as fast as you can to your offer and into your fun...
Develop a strategy and a plan. Check out http://Fizzle.co - They have a 13 week ste-by-step guide.
If I was you I would talk to those companies that have had great approach with retailers and learn from them. Some of this companies (not limit to this list) are: Reserve, Foursquare, Yelp, Density, Estimote Learn from them, maybe even partner with them
Hi! First, i would not give for free the service, even if the money they would pay is going to go support their communities, you want to build a 100 years business and not a 6 months hobbies. The best way to make them use your product, is giving them a free trial period (1 or 2 months) and afte...
You would promote this like any other way, through such as your personal social networks online, build a reputable LinkedIn network, attend and present chamber of commerce meetings, rotary clubs, etc. if be interested in something like this. I actually think I had one before but might have gotten...