Personally, I think you sould focus more on social media than PR. PR can be great, especially if you need to deal with some bad press, but all PR tends to work very short-term. Social media can be a great way to build your brand and make a connection with your audience in a much more personal way...
I would be curious to know why you feel it is important to use personality testing. I have hired over 20 sales reps and I have never used any testing. I have conversations with my hires because that is going to tell me more about their personality any day than a test. Plus you might eliminate som...
The Systems Mindset would work for your personal life. Consider the following quotes from Sam Carpenter's book "Work the System" : "Unhappy people are not in control of their lives because they spend their days coping with the unintentional bad results of unmanaged systems. Happy people are in...
Yes, you can use personal money to pay for business expenses (just not the other way around.) In fact, most businesses start up this way with the owners putting their personal money into the business to get things started. In the end, the accounts track it all when they balance the books. If the ...
This is just some personal advice, based on my own experience, from one introvert to another. Your question really caught my eye. Years ago, I had started telemarketing sales for a coupon book. I really struggled being successful at it. A couple years later, I took a job an in-bound ...
The fastest and cheapest way for you to do this while you're "testing the waters" is to do it manually. As long as you know that the idea can be somewhat easily scaled by software in the future (it can), it's fine and encouraged to do initial tests of the product's viability with a manual impleme...
Hello, my first question to you would be - why podcasts? Did you get on that because they were the easier to get started with or did you have a strategic reason for focusing on podcasts firsts? With that said, your product is not a straight forward promotional material - meaning you can't just ...
I think as stated below, its important to do some research on who would use this platform and why? I think there are so many platforms out there, you need to be clear about what you’re offering and why your target market would continue to log on to your platform, and not an established platform l...
Use Google Forms. It works well to conduct surveys. They have lot of the functionality built in. You can use it for a number of other things as well.