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I wouldn't focus too much on likes on FB any longer. In the past FB pushed promoting likes as a way to get "free" reach. Now that they have butchered the "free" reach you really need to pay to play.

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It all depends on your marketing communications strategy and the actual tactics that you execute. Some businesses find either social platform to perform better than the other one, sometimes both, sometimes neither. For example, based on my own experience, food blogs do great on Pinterest when the...

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The core underlying factor for this is that platforms and behaviors took hold which did two crucial things for commerce, communication, and entertainment driven companies. The first was provide a graph to leverage for quick scale, Zynga on Facebook being the best example. Many others were able to...

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This is not tax or legal advice. Two things stand out - usually people leave it up to the investors to ask for preference shares and also I see a lot of family members in that cap table. He could pool them into one entity to make the structure less complex IMO. You'll want to make sure typical pr...

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The first matter for you to conclude is to agree the terms of a shareholder agreement between the two founders. This shareholders agreement should govern the management of all significant governance matters. Without this you will subject to the constitution documents of the company and local co...

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Do you have anything to show him? Find out what his timeline is and what his goals are and see if you can deliver Also make sure this fits your own goals (Have you set any?) What are the delays in your development pipeline? Will this interest help resolve any?

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Probably not but not because it's impossible to raise on a deck. Raising based purely on a deck almost only happens by seed funds backing an established team. In this case, the raise is much larger (usually between 1 to 2 million). Without a technical founder, and without you both having a tra...

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Understanding your market is key. Without a market, products flounder, or worse, fail. I've conducted research on markets where a product didn't exist yet. The research doesn't have to be expensive or lengthy. The purpose of research is to understand the true needs of the market. Based on the...

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Hello! This is a great question, different that others. I'm surprised others haven't responded to you yet. My knowledge is limited with imports/exports but I will try to be of value matching my experience and insights elsewhere to fit your needs. My name is Humberto Valle, I'm the founder of a ...

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Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact matc...

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