First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea. With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point. You see...
It really depends on whether this is ultimately a top-down or bottom-up approach and to what extent the end-user experience is compelling enough to act as a forcing function to enterprise adoption. A bottom-up distributed mobile app must be both viral and incredible engaging. Without proof that...
Nice business application! Here are my quick ideas. I recommend you treat your app as if it were in beta. Go out to relevant audiences and seek free "tester users". I recommend advertising the search for tester users by finding forums with audiences who fit one of your personas. Start with R...
We have a few programmers in house but when we have to we outsource to a NJ based Software Development company - www.BetaBulls.com, their leader Sree is amazingly talented and well adapted to working with startups as his niche market. I know they have taken clients on equity before but is always ...
o secure a remote product manager role at a promising startup, follow these steps: Enhance Online Presence: Update your professional profiles, like LinkedIn, emphasizing your product management expertise and accomplishments. Consider creating a personal website to showcase your work. Select Sui...
Do not consider this as a fixed and rigid decision. Consider this more like an opportunity to realize that you should test your pricing strategy as early as possible or at least now. Every pricing strategy you choose does work, the question is can you find your optimum? In your position, I'd re...
If your product caused skin issues with a consumer so bad that a court case has been opened it will hurt your brand and store like crazy. Mainly because this consumer now will leave a bad review, tell all his/her friends about the experience. And believe me future customers will find out what ha...
That's awesome. You are at a first stage of building a MOOC, a Massive Open Online Course portal. https://en.wikipedia.org/wiki/Massive_open_online_course I worked in the growth team of a UK startup that reached an explosive growth in 2015. I like your approach you applied the "don't scale" ap...
The first thing you should do is isolate your target market. Asia, India, SA are extremely wide if you're at that beginning stage of just looking at prospects. Once you've narrowed down a couple of regions, then you can do a more in-depth research on the key distributors in these markets. If yo...
I think at this stage there are a couple things to research 1) your audience and their behavior in trying new things 2) Test it out... it's really hard to tell unless you try it and see what works. Most companies are using the freemium approach only cuz it makes sense with their product/service b...