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Are you looking to blast an entire email list of, let's say, tech writers with a pitch? Or are you looking to get on a particular website like GeekWire or TechCrunch? Look up associations related to your targeted niche, you'll find all sorts of writers who are interested. Your question is rathe...

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Three good starting points for you: To connect with corporate communications professionals, check out the 2017 International Association of Business Communicators World Conference in Washington, DC, in June: http://wc.iabc.com/ To connect with CSR professionals, check out the 2017 International...

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The honest answer is that it's not hard IF you have a great (remarkable) and cool product. I've placed our products such as DNA11 on csi:NY (entire episode centered around our art), The Amazing Spiderman, Today show and many more. For the most part they contacted us with interest. The way I got u...

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You will always be your best PR agency. Because if you can't sell yourself, then no one will be able to sell / market you. In my experience, when I start something with money as the focus I fail. However when I work to create something amazing for others, I win and win big. My advice is to fo...

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Yeah, this is a really interesting question.I would be thinking about: 1. An open letter from the CEO of your hotel chain that's hosted on your website. Something that shows empathy with customers who are considering booking your hotel but are majorly put off by the terrorist events. A letter th...

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Never. However look to enhance any customer reviews that embrace such differences. Revolve your campaign around 1 or 2 particular reviews or customer reflections. Read about blue ocean, ignore your competition (they will confuse you and kill your focus - do you think they are studying you? hell...

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Seminars!!! You can use social media or even word of mouth telling everyone to bring a Plus one. There is no such thing as too much information.

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First of all I want to give you a lot of credit for what you are doing. One of the great things about being a business owner is that the successes are truly your own, but the downside is that the failures are too. Going through the tough times can be emotionally and physically exhausting. To ge...

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