Get this book: http://www.amazon.com/Selling-Local-Advertising-Insider-Secrets-ebook/dp/B00B5KPMRA/ref=sr_1_1?ie=UTF8&qid=1433335127&sr=8-1&keywords=advertising+claude+whitacre (not an affiliate link) I'm a sales trainer, but Claude has put everything together in this book already so why reinv...
I use ad monetization tactics to drive revenue for global mobile game brands. (Phase 10, Skip-Bo, Scattergories, etc.) Finding a way to monetize your users with ads without pushing them away is definitely a delicate balance. Answering your questions depends on 4 main factors: 1) Type of App 2) N...
ROAS or ROAS per customer makes a big difference, I normally look at the latter and compare to the total profit made. You can further analysis using ROAS per sq meter (floor area) and study the patterns of the customers and floor areas. Therefore using only a one-sided KPI not only not useful, ...
Well explained question. I have a lot of experience with affiliate marketing (which is very similar to the situation you’re describing). The commission range varies widely depending on the industry, and can be anything between 2%-30% of the sale - depending on how high the sale is (usually, the ...
Jon Loomer has an excellent library of resource that can help you: https://www.jonloomer.com/tag/facebook-custom-audiences/
chartboost is good for free apps. and facebook mobile app instals is good for paid apps.
That's a common fear, but you are better off putting that aside and just going for it. Instead of worrying about someone taking your idea, have any manufacturer, pattern maker, etc sign an NDA, and move forward with your idea. And most importantly, work with people you can trust. Even if your ide...
Hi there. It's hard to tell from the limited information. In general - if the conversion rate is measured by purchase vs visits I would say it sounds good. Perhaps you could share a URL to your landing page? In order to maximize the conversion rates you can use A/B testing to find versions of yo...
It's actually very smart to do it the way you are doing it. We do this all the time and have tested it extensively. What you want to do is to see if your ad is getting enough "reach" at the 20 cent click level. Reach is the amount of times your ad is shown. If there aren't many others bidding, ...
Hi Roger, You can set the process for running Facebook campaigns for many clients. There are few tools available which can be helpful to auto schedule your campaigns.