I'll answer the question two ways. First, to give you the answer you're asked for: The best way to promote a brand story today is through short (under 2 minutes) video clips. If your products are being prototyped, it's an opportunity to shoot video of the process, you and your team's passion f...
It can depend on the type of book and goal for your book. But the strategies I know of working and that have worked for me. Involved building an audience of your own and leveraging other peoples audiences. So if you don't have an audience go through and find the thought leaders and personalitie...
Some ideas: - Have Pokemon stuffed toys as things that are found on the scavenger hunt. Or have them as prizes, or have Pokemon 'currency' as a prize. - Set up Pokemon 'lures' through the app. They attract Pokemon and are used by businesses that want to bring traffic. You could place the lures a...
My absolute first advice would be not to launch the app at a low price then raise it up later on. That's an absolute No No. There is no real rule to price your app. My suggestion would be to look around the app store of similar apps to get an idea of what they are priced at. Once you launched...
I've done this on a small scale for my product, but it worked nicely, and I learned some useful techniques. I'd be happy to talk with you about the process, and also answer any other startup questions you might have. Best of luck, Lee
If you have a self-hosted Wordpress blog, there is a great free plugin called "Tweet Old Posts" which will promote older posts on a schedule you set. http://wordpress.org/plugins/tweet-old-post/ It works really well and is simple to setup. Cheers, Hani
In my experience, yes. Dropbox did this with great success.
The best approach for building referrals into your sign-up process is going to depend heavily on what it is your users are signing up for. Is it something performance-based, like a fitness or language learning app, where the user can challenge a friend to compete with them for a higher score? Is...
Online coaching is a great space right now, and I'm glad to see someone with real-world coaching experience making the shift. The agency I started worked primarily in the fitness industry, and I helped plan, market, design, and build over 300 websites for personal trainers, gyms, and online coa...