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Results for: Product launch

I would suggest launching in a foreign app store only (ex: Canada). That will allow you to get more organic users to continue iterating without a big push. I got this idea from Matt Brezina (Founder of Sincerely, previously Xobni) https://clarity.fm/brezina - he's the man when it comes to testi...

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I'm a product developer, startup veteran, and advisor to SaaS companies. Hopefully you've been already developing this new product with input from your existing customers, letting them beta test it and give feedback. (If not, my advice is to STOP immediately and get enough pilot customers invol...

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Never launch before your value prop is clear. If your product is new and innovative you must pair it with affordability. If you have that even a buggy incomplete value prop will be preordered and otherwise welcomed. If your value prop is unclear you won't be able to efficiently edit and then re ...

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Hi, Jeff Walker is a good guy, but of course he didn't come close to inventing the pre-launch or the launch. Concert goers are very familiar with winning concern tickets by calling into radio stations or winning vip treatment, or back stage passes, lunch with a star, the list goes on. Likewise,...

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I've worked with several companies marketing products ranging from $10 ebooks to $1,000+ products, and they've all had success using a relatively simple formula: 1. MAKE PEOPLE'S LIVES BETTER. Everyone gets too much email, so if you're going to put another message in someone's inbox, it had bet...

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Domain expertise and talking to users. By working with the users you want to sell to or even just the industry, you will see how they do things - and more importantly, see what it takes to influence their behavior. You may realize pain points you didn't see in the first place - and may even en...

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Facebook ads are not effective and actually far too costly for independent businesses. Unless you have a huge advertising budget, I don't advise it. To break into the hipster market You need 3 things. Great (concise) story, Great branding, and social engagement. Luckily, you have "provenance"---...

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Response rate depends completely on the effectiveness of your material, quality of your product and site, brand recognition, commissions, etc. Regardless, with affiliates, the more the better. You are paying commission. There is no real negative to having more effective affiliates.

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You could potentially try to get a good amount of products on your marketplace through your friends and family as a start. Also make sure that you go city by city so that way you can focus on one city and once you are doing great there you have the credibility and the experience to move to a new ...

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I would need more details to understand that nature of your product but i would encourage the following exercises: 1. Pre-sales: the ultimate validation is getting people to agree to pre purchase your product. What I mean is actual exchange of money. This can be done through kickstarter or less...

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