This is a tricky question, because it's very difficult for a consultant or PR firm to get major press like this for a startup unless the startup has an amazing, innovative product, is doing something so incredible that it has to be talked about, or has a fantastic story behind it. A PR firm is ...
You're best bet is to find out who's behind some of the campaigns you love.
I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional. I feel like many...
Are you trying to create something that already exist? There are a lot of social networked portals out there and to get businesses to sign up, you would really have to demonstrate creditability and make a strong case that these small to medium businesses would benefit from your portal rather than...
Hello, great question here. First of all you should understand that there is no 1 way and depending on who your audience is and what you sell the answer will definitely vary. A short answer however would be - engagement. Forget about likes and follows and shares are engagement, if you want to ...
Great question! I believe that Hootsuite might be one of your best solutions. It is a free tool and you can publish through several social media platforms at once. For a free account, however, they limit you to 3 accounts I believe: https://hootsuite.com/plans/free There is also Buffer as we...
As a fellow workaholic, I can't possibly advise you. But there's an excellent podcast series by an acquaintance / former client of mine called Dadverb that's all about balancing work life with fatherhood. He interviews successful entrepreneurs about how they find the right work-life balance. Y...
There are a lot of ways..LinkedIn can help greatly and even for that matter freelance sites like Elance, Guru, etc if you are tight on budget. Specialist outsourcing company can be of great help but finding them can become tricky at times. I happen to use TechCusp.com for my company and although ...
First, when you make enough sales face-to-face, hire someone to manage social media for you. You don't have to do it like everyone else, but you need to have a presence online to be a serious contender in the marketplace. Even people who meet you face-to-face may be less enthusiastic about buying...
Hi This is a good question. I think that the best use of your old email list depends on "how" you got the emails + "why" people gave them to you (at the time). Examples: did they buy a product? Sign up to a newsletter? Contact you? Based on "how"/"why" you got the emails, you can then reach ou...