Market to your niche, talking about the same problems your beta clients signed on to get fixed. These are called "pain points" and are valuable language. Anyone in the situation will instantly pay attention to you. Note that I am saying you should talk about the problem(s), not the features of ...
My focus is business strategy and development, I am also a geek-at-heart! There are a few things to dig into to get rolling. With your strength in tech - tap into virtual resources or even crowdsourcing to get the work done from a marketing and sales lead perspective leaving you to focus on wha...
I would start by looking at the apps and software you like to use that was created by smaller firms (not the big companies). Many of these firms also do client work, which you can find out about on their web site. If you enjoy the apps they produce and they have the expertise you are looking for,...
You have limit time and resources so you need to think what I call "FIRST DOLLAR" approach. If you look across different modes to sell and target there has to be a few that would be the optimal. Focus only on those first don't look elsewhere - put each next dollar of effort into these (or this on...
I have worked with a client with a similar issue. Their competitor was bidding on the brand name of my client. You will have to donate some Adwords spent and create “branded campaign” where you focus on bidding on your client’s business name. Your client should have a high quality score for their...
I'm not an expert on German law, so please take everything with a grain of salt. This is never an easy issue because there aren't many persuasive arguments on either side. What usually ends up happening is that the parties defer to a neutral jurisdiction, typically New York law/New York courts ...
There are tons of Free QR code creators (or low cost). You could create a coupon, assign unique QR codes for each affiliate (place them on cars), and scan them in store to give proper credit to the affiliates. The only problem I see with this is: human nature. We forget things, lose things, and...
I would focus on getting the consumer MVP done. Sounds like you already have conducted some interviews for the other two segments. If that is the case, then focus on developing a story highlighting the pain points and benefits for the payers and health system based on the interviews you have cond...
Security including protecting intellectual properties comes in layers. I have been employed by several people on different projects and these are some things I noticed my employers did to protect their work. Limit access to codes Have a strong employee contract Have very clear employee policies ...
At Gun.io we're about to replace our legacy home-grown system for these items with Hubspot. So far we are happy with it. It doesn't do _everything_ but it does enough and it's easy enough to use for non-technical staff. We got it up and running with about a month of dedicated work, mostly on deve...