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There are three questions here: - the strike price of the options - the market value of the company - how much those options are actually worth to the recipient 1. The strike price is the price people pay to exchange their options for shares. You can set any strike price you like: it's just a n...

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There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage. With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR...

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Answer with the truth. And perhaps follow their question up with a question such as "Why do you ask?" This serves 2 key purposes: 1. It helps you get to the root of what they are looking for / need / want. And regardless of whether you get that particular client's business or not - you gain v...

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I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.

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Great question! Many of my startup clients are in the technology space, which is very strong at the moment. Those who are able to support business shifts for Covid are doing well. Others in different verticals are having different challenges. Sounds like what you provide is a great opportunity to...

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Raising money is a choice, if you can self funded until the concept is proven and you start getting traction, don't give up equity early on. In any round, you give up a piece of the pie, the longer you are able to self fund, the better the end result for you. You will be in strong position if y...

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Only do things that move you closer to shipping. I'd also look at ruthlessly cutting scope so you can get your product out the door. Most importantly, focus on making consistent progress every day or week so you can actually ship your product and start getting revenue from it.

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For software startups it's more common to use a Delaware corporation. It gives you more flexibility when adding cofounders or giving out stock to early employees ( something you'll have to do to attract the best ). If you are seeking outside investment, you'll end up doing a DE C-corp prior to g...

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To start with, create a "No-To-List" of non-action items. It will help you keep your focus intact on the actual and planned goals. It will also help the team's focus to move in unison. Talking about "To-Do" list of laundry items, start with assessing your internal capability, external requiremen...

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Did you checkout http://www.angelfairafrica.com ? http://techcrunch.com/2014/02/23/u-s-investments-surge-for-african-tech-entrepreneurs/ It does not matter where you are. Most of the Angel or Seed investors associated to startup accelerators in US or UK are accessible to anyone in the world as l...

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