hi, start from the issue you want to solve or need you want to fulfill. Then find a consumer for whom the issue or need is really important and/or urgent. Take Uber, the issue they solve is helping people to go from place A to place B. This is important for many segments: - Business people - Peop...
It depends on exactly what your situation is. Anyone who offers you a one-size-fits-all "solution" is just blowing smoke and will make you lose a lot of money. Even two companies in the same industry will have a different "best way" to improve their marketing. Remember, marketing is an INVES...
They've kept it simple, you don't need to fill up sign up forms and remember your user name. Your GSM SIM card is your identity. Secondly, they tightly focused on SMS market. Didn't go for multi party video conferencing, screen sharing, and other seemingly cool stuff.
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I think sponsorships are your best bet. The only problem is that with 80 ppl per month, you still have a pretty limited audience that might draw sponsorships. I would not recommend charging for regular events as that will likely depress attendance. Offering separate speaking/seminar opportunitie...
I own / operate physical therapy clinics in the Denver Metro area and have been effectively generating leads and generating new patients online for the last 3 years. And the cost of acquisition is surprisingly low (from as little as $0 if you do some of the things in-house to less than $100 for t...
While you've created a good amount of content on your Kickstarter campaign, your website is lacking severely in it. With that in mind, when it comes to your website I'd propose focusing on these two main goals: 1) Increase lead generation through your website. 2) Engage more with your current (...
Lot of ways 1. Target their fans on facebook - if they are big (20k+) you should be able to select them as an interest 2. Bid on the same keywords as them on adwords search and/or display - this requires some technical chops but there are ways to find your competition's placements. If you can ge...
I would look into searching for an influencer agency to get connected with these influencers.
You have a lot of options to market to boomers and seniors. That age group is facebook's fastest growing segment. Build ads that target that age group and think about having a facebook page to supplement your efforts there. Older people search just like the rest of us as well, so build an adwor...