This is a broad question. You can gain customer loyalty and repeat patronage, but it takes much more than a marketing strategy. Customers want a positive experience, get a high-quality product/service, and pay a fair price. The customer experience starts at the first touch point and ends with the...
Either find a partner with money to help you out or use services like Kickstarter.com If it was me, I would first learn everything I need to know about launching a transactional website (if you are able to sell your product online and ship it ). Websites like Shopify.com make it possible for a...
We have been down the same road in the past for sure. Time and Time again. E-mail is a terrible strategy phone is always best. A great way to get a response is to text them if you have their mobile numbers. A great site for that is Twilio.com Also What does your caller ID read ie when you call do...
Read Tribal Leadership, a great book on culture and Switch: How to Change When Change is Hard, a great book on implementing change when it's difficult.
The best lead gen is either paid or inbound. Paid: - Google Adwords - Facebook - Email Newsletters (Local) - Retargetting Inbound - Create videos on youtube for relevant search terms - Blog about the things your customers are searching for - Create interesting infographics relevant to your targ...
If you want long term evangelists you're going to have to think outside of the relationship between your product and the customer and focus specifically on the customer. Identify the influencers who are already engaging your brand through social media channels and see what you can learn about t...
Agreed. Pownce and FriendFeed were both hailed as Twitter competitors in the early days. In 2008 Twitter was consistently plagued by downtime as they had trouble scaling. However, the service was simple and easy to use and they did a great job getting early digital influencers and celebs onboard ...
As Seth Godin once said "If all your customers care about is price, its probably because you haven't given them anything else to care about!" Get those numbers on bad handling, shipping delays, lost packages and differentiate yourself from your competitors! Repackage what it is you do, in the wa...
1. Boise Cleaning Fairy, we sell residential & move out cleans. 2. We had no brand, no clients, no cleaning experience. 3. We wanted more customers. To do this we focused on review platforms that had very little competition. The top Yelp cleaner only had 7 reviews, the top Thumbtack cleaner on...