Lead with the timing question in your marketing. IE. Sort your prospects by whether they're almost out of their existing plan or not. A quiz might be great if you can capture the lead with that information ("We have important info for you depending on when your existing plan expires")...you coul...
The 1st thing you should do it to identify 100 potential customers from your group to approach them and to offer them to use the platform to test it out. These people will not only give you feedback on how to improve it but also will give you testimonials for your website. The next thing to do...
For 50+, Facebook is a great platform, as you mentioned. Another one that still does well with 50+ is print, either in your daily newspaper, or magazines. It would depend on the behavioral targeting you're looking for, but print readers are typically 50+ and more affluent.
You could look at views to each slideshare to determine which pieces of content are most popular/resonating best with your audience, but the key metric here is really the number of demo requests you generate from this channel. You can include a different tracking token in each slideshare link tha...
To effectively track leads and opportunities one should consider a centralized web-based CRM solution such as Zoho or SalesForce.com for team collaboration, data preservation and relationship management. A static spreadsheet risks data loss if your computer crashes before hitting save and versio...
The most effective way to do this is through customer development. Customer development is a non-sales conversation with potential customers to get a feel for their roles, goals, and pain points. Don’t go for the sale during these conversations. Customer development is about applying a hypoth...
This is anecdotal and I don't have data to confirm but the legal industry is very traditional - disruptive and innovative products can be a tough sell. I think the most important question that you need to answer is do people need legal translations?
Personalizing digital marketing campaigns is an essential strategy for connecting with individual customers and segments of your target audience. Here are some ways to personalize your campaigns: Collect data on your audience: Use data from website analytics, social media engagement, and cus...
Great business! Why isn't sustainable? This is a great business model! Business dev and sales are often (if not always) the same thing. What you need is to hire cold callers, hire one or two sales people team and pay based on commission or base plus commission so that it saves you some money....
First things first. I must appreciate that the website has good content. You should ask yourself the purpose of creating this website. Information is now available all over the place. Right from individual portals to the Feedly, Mashable, Newsify and Pockets of the world. How do you want to dif...