Billboard ads have some of the worst response rates out there and some of the highest costs. The companies that look at things like billboards are the ones who probably won't pay the bills for your marketing services because they'll be bankrupt in 2 weeks since they make poor decisions. Want to ...
Having looked for something similar for a number of our own clients, I feel your pain here. You've got a couple options here depending on (1) Your level of Wordpress Development Experience and (2) Your budget to provide those features. For our agency, we use the Hubspot Platform to deliver "Sma...
UX research companies are your best bet for creating personae. They understand a lot about your users from you and your team, then go on the field and talk to a certain number of users (online or face-to-face), they will finally create rich personae for you. If you want to conduct conceptual tes...
Depending on the advertising platform and your budget, you can run multiple highly targeted campaigns at the same time. The more targeted your campaigns the more profitable they will be. For example, Campaign A can target only those in US, while Campaign B, can targeted only those in Australia. E...
Tough to answer in full without knowing what your service is, but there are plenty of ways to get in front of college students. A few ideas: - Build a blog with useful/interesting content, share on social, build an audience - Incentivize current users to invite their friends through a referral p...
The answer to this question is surprisingly pretty simple and it depends on who your target group is. If it is a subgroup of your competitors' users, then do engage where they already talk about your competitors. If your target group is people who don't use the product yet, then go where those pe...
Hi, if you need to uncover new interests, you might find Facebook Graph Search useful (you need to have your Facebook language set as English US before anything else). Start typing this phrase into your Facebook search bar: "Pages liked by people who like XYZ" - this will open a list of the m...
It depends on the economics of your revenue model but as a general rule, $3.00 is the high point and $1.00 - $1.50 is the target range.
Great business! Why isn't sustainable? This is a great business model! Business dev and sales are often (if not always) the same thing. What you need is to hire cold callers, hire one or two sales people team and pay based on commission or base plus commission so that it saves you some money....