I am British and have lived in many countries around the world. I now live in a small town on the Mediterranean coast of Spain: https://en.wikipedia.org/wiki/Moraira (which I call my little piece of paradise). Moraira is an affluent area where many Europeans like to holiday, but there are only a...
There are various templates that you can find using a Google search. However, it is sometimes difficult for a founder with limited experience writing business plans to write a plan that is clear to outsiders - the founder is often too deep in the weeds. The first thing you need to do is be clea...
The best way to get leads for a B2B solution is to do prospecting research online. What should you look for? Very depends on your type and stage of business. Assuming you are completely new here are some questions that would get you started: 1) What problem are the business you are looking fo...
I think you have a great start here - you seem to be detail oriented in both the "do's" and the "don't's" , and are genuinely trying to find a balance between task orientation and relationship orientation. In some of my work with tech teams, I have found the technique that is most illuminating is...
There is not much background information when it comes to what your company is doing, but will try to provide some tips. Assume you are working with customers and have some kind of ticketing system in place, so for: 1) I would be sending a very short survey with every single ticket just asking...
First, this should have been decided before you created the YouTube campaign. Always have your finish line defined before you start the race. Since that did not happen, however, your next best option is to determine what best impacts your business. It is tempting to look at "views" or "likes" o...
Assuming your merchants 1) use web analytics, and 2) are honest, you could simply 'tag' people coming from your site in a way that your merchants will see in their analytics. In this way your merchants will be able to see how many tagged people went through their funnel and made a purchase. To ta...
Most of mine come from being eternally curious about the world around me - questioning how things are done, why things are done a certain way. Ideas tend to strike me when something happens that either makes me happy or excited (which I then want to make repeatable or shareable with the world)...
Face to Face will always be better. The reason is because to get to the root of an issue or to what really drives a person, you need to ask WHY 5 times. Only then you can offer a solution that will be irresistible to your prospects. Let's try with an email survey. 1. What is your biggest strug...