If you want long term evangelists you're going to have to think outside of the relationship between your product and the customer and focus specifically on the customer. Identify the influencers who are already engaging your brand through social media channels and see what you can learn about t...
Number of clicks, time among each and most importantly offers to opt in. I find people delete apps easily and if you connect through email / other channels faster w/ offers you have the ability to stay in front of the user.
The best approach for building referrals into your sign-up process is going to depend heavily on what it is your users are signing up for. Is it something performance-based, like a fitness or language learning app, where the user can challenge a friend to compete with them for a higher score? Is...
After looking at your site, I definitely belive that you have something that is extremely valuable and can definitely be popular in tech communities. Yes, your copy needs to be more focused. What is it? I would have a landing page (or a cover page) that makes it really simple for a visitor to und...
The answer to this question is surprisingly pretty simple and it depends on who your target group is. If it is a subgroup of your competitors' users, then do engage where they already talk about your competitors. If your target group is people who don't use the product yet, then go where those pe...