I think that the answer is dependent on the level of technical talent that is already on-board. If you have an engineering focused squad, you can get away with rudimentary understanding. To your description a "non-technical CEO" is just that. Of course, whenever there is a gap in the team, it is ...
You can learn a lot by reading through articles on http://searchengineland.com/ . It is one of the leading sources for SEO and SEM. SEO is a science and an art so you have to learn about each side of the art & science. As mobile continues to grow, SEO becomes more important as there are fewer nat...
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1. commercials / Advertising / leads. 2. In-app purchases of things that they actually need. 3. Freemium model - they only pay for extra services (like maybe you can have a dating feature or a business feature). 4. Offering complimentary services such as loans, help submitting forms, help befo...
It does violate the TOS for most social sites and PPC advertisers. Additionally, you're not doing your end customers any favors because you are selling them access to crap contacts who are not necessarily interested in their product. Don't do it. Build your own targeted list of 1000 legitimatel...
There will be a lot of learning and adapting, but it should happen in a staged approach; much of it before actually 'launching'. Launching generally means exposing your full product/site/whatever to the entire general public. Before doing that you should do smaller scare, more targeted testing. ...
I started a large SaaS Company for B2B where perfection in code is as importante as it gets. So here is my advice, DON'T CODE until you know what the Saas Really is. First start understanding what the problem REALLY is. Interview people and actually spend 100% of your time doing Customer Disco...
I am an entrepreneur without a single degree or certification to my name. I'm certainly not anti-education (in fact, I've taught some university classes), but higher education wasn't the path I chose. My question for you is: what type of learner are you? I learn best when I'm self-directed, st...
In my experience working with this age group as a coach, adults in this age group are very interested in connecting to their purpose and passion. They are willing to pay. However, how much is the real question. A marketing study using a conjoint analysis would shed some light on how much this ag...
No. You're too busy doing what it sounds like you are already very competent at. I think that if you work closely with great engineering talent, you will increase your overall product sensibilities. I think that the "learn to code" movement has become over marketed and is starting to take a "7...